Running a business is a challenging task. However, running the business in 2022 was harder than ever. Since 2019, the market has greatly changed, and user demands have also changed dramatically. COVID-19 hit not only the global economy but also made it challenging for businesses to survive, provide services and products, cover customers’ needs and gain revenue.
Restrictions, isolation, remote work, increased use of mobile phones and other factors were key factors affecting businesses in 2019. Although the situation normalised, 2022 was also hard since companies had to adapt to market changes. This includes developing software to digitise their business, using new technologies and tools to stay relevant, considering modern marketing strategies and so on.
We created this guide to help you learn what things have changed since 2019 and what you can consider in 2023 to boost your business.
E-Commerce Growth Persists Post-Pandemic
As we’ve already mentioned, the COVID pandemic entirely changed the way consumers shop. Even though e-commerce has long been popular, the pandemic helped the eCommerce industry take off at an astronomical rate.
In fact, the Shopify report found out that e-commerce experienced 10 years’ worth of growth within only three months during COVID. As a result, modern businesses should consider adjusting their marketing and sales strategies to maximise their impact on the bottom line.
However, there are some categories that benefit most from e-commerce trends. These include businesses providing electronics, home improvement, and home furnishings, as they were key ones that maintained post-pandemic growth. Experts also believe that any business delivering products can consider this trend to boost their business processes in 2023.
Immersive Customer Experience
In 2023, customers’ needs will be completely different. Now users want the best service the company can offer. Imagine how many competitors you have, and you leave users to choose where they would go in case they need similar services and products you offer. That is why they are highly specific about choosing the place to go.
Providing an immersive customer experience doesn’t always mean cutting prices, but you should always focus on the quality of the products and services you provide. In addition, make sure that your customers feel comfortable and listened to when communicating with you. You should keep customers’ data as secure as possible, keep them engaged, learn their behaviours and patterns even before they show them and many more.
The role that technology plays here is also essential. Now you can attract customers by providing mobile apps and websites to make it much easier for them to interact with you. This applies to every industry, from food delivery to healthcare services.
The great thing here is your ability to use technologies for boosted search optimisation, like opencart SEO, which allows you to provide the best customer experience, explore user needs, and learn what they want, when and how you can satisfy their needs. Search engine optimisation tools are a must-have to consider in 2023.
Since 2019 made remote work possible and an attractive option for most businesses, companies like these working conditions. In fact, employees also don’t want to get back into the office and refuse to join companies offering only office work. As a result, most employees that used to work full-time became freelancers.
That made it hard for companies to find specialists to join their teams. And this issue has quickly become the number one concern within the last few years. The tech market found that businesses need software development but can’t find developers quickly, so they started to offer various cooperation models. Now companies can hire developers through team augmentation, which can be done within 5 days. Or they can hire the entire dedicated team within the same time and without recruitment.
Interactive marketing is a term used to describe a strategy incorporating interactive elements like games, quizzes, polls, and calculators that you can add to your online content. While this helps you to provide a better user experience, it also helps capture attention and engage users.
Whether you have a healthcare business or sell products, interactive marketing is an excellent way to get a competitive advantage and differentiate your business from competitors. Here you can also partner with an influencer to create a social media quiz or incorporate simple questionnaires into your website content. The last option will also help you learn more about your customers.
The key thing here is to concentrate on building high-quality content that is relevant to your niche and users’ needs while also being engaging for your audience and don’t take too much user time. We also recommend testing all your ideas to ensure you use only what works so you won’t lose time and money. A/B testing is considered an excellent way to verify whether your idea works or not.
Businesses all across the world experienced many changes during the last few years. However, some changes have become an excellent opportunity for companies who were able to spot changes rather than issues. Here we collected some things you can consider in 2023 to make sure you stay relevant and will be able to boost your business.